Creative Leadership

Brand identity
& visual systems

I build brands from the ground up and lead creative teams that make them work everywhere: digital, print, packaging, and video.

More about me
Selected Work
Elite
Multi-Brand Identity & Creative Direction

Elite

 Forge Flame
Brand Identity & Creative Direction

Forge & Flame

 Envase
Creative Direction & SaaS Brand

Envase

 Juvo
Brand Positioning & Web Design

Juvo

 Iubenda
Creative Strategy & Campaign Design

iubenda

 Cart
Brand Evolution & Creative Direction

Cart.com

 Stucco Veneziano
Ground-Up Brand Creation

Stucco Veneziano

 Reilly
Full Rebrand & Web Design

Reilly Spray Foam
About

20 years building brands

Creative Director with a track record across brand identity, visual systems, and integrated campaigns. I've led cross-functional teams of 15+ creatives, translating business goals into clear positioning, scalable design systems, and work that holds up across every channel.

Full background

Top 5 Creative Director
Designity, 2025 & 2026. Ranked for consistent delivery, client reviews, and creative leadership at scale.
Spider Award, Best Web Design
Charity & Not-for-Profit, 2017. Ireland's longest-standing digital awards for excellence in web strategy.