iubenda

iubenda is a legal compliance platform (privacy policies, cookie consent). A category that's typically functional and jargon-heavy. The challenge was creating Google Ads campaigns that could cut through the noise with personality and wit, in a space where most competitors default to dry, technical messaging.

As Creative Director at Designity, I led creative strategy and production, developing high-performing concepts and writing that brought humor and unexpected visual hooks to the category. I directed a team of designers and copywriters while contributing hands-on across copy and design, ensuring a consistent voice and visual standard across the campaign system.

Building on the success of the static ads, I served as Creative Director for two video initiatives: the Privacy Policy video and the DSR Solution video, overseeing scripting, story, and creative execution from concept through final delivery.

Created a distinctive campaign system that brought comedic sensibility and clean design language to a dry B2B category, extending from static display ads into polished video content. The consistent voice and visual standard differentiated iubenda from every competitor in the space.