Ground-Up Brand Creation

Stucco Veneziano

Brand Identity, Logo Design, Web Design, Brand Guidelines, Copywriting

Challenge

Stucco Veneziano offers a premium plaster finish that cures to resemble natural marble. When I joined the project, they had just become the exclusive importer, but had not yet begun making sales. There was no brand, no visual identity, and no market presence. This was a ground-up brand build for a luxury product entering a new market.

Approach

As Senior Designer at Juvo, I developed the full visual and verbal foundation: the logo, website look and feel, tone of copy, and internal brand guidelines. We established an elegant, lifestyle-driven identity built around a gold-accented logo on a deep blue-green palette, then brought it to life through a clean, luxury-forward web design.

Using the client's library of high-end interior photography, I designed a cohesive digital experience that positioned the product as aspirational, credible, and ready for market.

From 0

Brand built from scratch

Full

Identity system & guidelines

Luxury

Market positioning

Impact

Built a complete brand identity from zero: logo, visual system, web presence, and brand guidelines. That positioned a new market entrant as a premium, aspirational product from day one.