Juvo

Juvo, a Dublin-based design agency, had a brand and website that had become dated and unclear. There was no strong hierarchy for how design, marketing, and copywriting services fit together, and the agency's own digital presence didn't reflect the quality of work they delivered for clients.

Over five years at Juvo, I progressed from the graphic and web team to Senior Designer. One of my biggest contributions was leading a complete redesign of Juvo's brand and website presence. Alongside the visual overhaul, I personally wrote all website copy, developing the messaging, voice, and service structure to ensure the agency's positioning was as intentional as the design.

The approach was holistic: design and messaging were built in lockstep, so the visual identity and the brand voice reinforced each other at every level.

The redesign became Juvo's strongest portfolio piece, still contemporary and in active use years after launch. It established a clear service hierarchy and brand voice that attracted better-fit clients and better represented the agency's capabilities.