Reilly Spray Foam

Reilly Spray Foam needed a complete rebrand that could position them as a professional and trustworthy leader in their field, despite the unglamorous nature of spray foam insulation. The brand needed to feel approachable and human while still meeting construction industry standards for credibility.

As Senior Designer at Juvo, I led the complete rebrand, designing the logo, website, and authoring all initial content. The client's openness to creative ideas allowed us to craft a fun, approachable aesthetic that went beyond typical construction industry visuals.

The design featured animated yellow stripes in the banner paired with a dynamic construction worker element, adding energy and personality to a category that typically defaults to sterile corporate imagery.

Delivered a complete brand identity (logo, website, and content) that positioned Reilly Spray Foam as an approachable, professional leader in their category, proving that strong branding can elevate even the most utilitarian industries.