Creative Direction & SaaS Brand

Envase

Creative Direction, Illustration, Copywriting, Video Direction
Challenge

Envase Technologies is a SaaS platform providing cloud-based transportation management software to the intermodal supply chain (later acquired by WiseTech Global for $230M). The company needed to scale their marketing output across channels while standing out in crowded trade show environments. They required high-performing digital assets, video content, and creative concepts that could translate complex drayage logistics into clear, engaging messaging.

Approach

As Creative Director at Designity, I directed and produced digital assets across channels: whitepapers, display ads, email campaigns, and landing pages, while guiding ongoing social content and brand refresh work. To help Envase stand out at trade shows, I championed interactive concepts built for real engagement, including a custom-illustrated drayage logistics jigsaw puzzle tailored to family-oriented attendees.

A major focus was video. I led two flagship projects: the DrayMaster video and the TMS Software Demo video, writing the scripts and managing every phase from concept through completion.

2
Flagship videos produced
Multi
Channel marketing scaled
Custom
Trade show concepts
Impact

Scaled Envase's marketing output across all channels with a consistent creative standard. Delivered two flagship video projects and a standout trade show concept that generated real engagement in a typically dry B2B environment.

Video Work
Envase: DrayMaster video
DrayMaster
Envase: TMS Software Demo video
TMS Software Demo
Envase - project work 1 Envase - project work 2 Envase - project work 3 Envase - project work 4