Envase
Envase Technologies is a SaaS platform providing cloud-based transportation management software to the intermodal supply chain (later acquired by WiseTech Global for $230M). The company needed to scale their marketing output across channels while standing out in crowded trade show environments. They required high-performing digital assets, video content, and creative concepts that could translate complex drayage logistics into clear, engaging messaging.
As Creative Director at Designity, I directed and produced digital assets across channels: whitepapers, display ads, email campaigns, and landing pages, while guiding ongoing social content and brand refresh work. To help Envase stand out at trade shows, I championed interactive concepts built for real engagement, including a custom-illustrated drayage logistics jigsaw puzzle tailored to family-oriented attendees.
A major focus was video. I led two flagship projects: the DrayMaster video and the TMS Software Demo video, writing the scripts and managing every phase from concept through completion.
Scaled Envase's marketing output across all channels with a consistent creative standard. Delivered two flagship video projects and a standout trade show concept that generated real engagement in a typically dry B2B environment.